Friday, March 17, 2006

 

What’s in a Name?

What happens when a culture of naming rights (think stadiums and college bowl games) meets a culture where everyone wants their fifteen minutes of fame? How about a company paying $375 dollars to name your infant for two weeks or regular joes shelling out between $54 to $139 to have stars named after themselves. Both of these examples were given in an article in the Wall Street Journal this week (Meet John ‘Your ad here’ Smith by Jeffrey Zaslow).

Reading it gave me an idea: Melanie and I are done having kids, but maybe we could consider using your name in one of our books. After all, Stephen King and John Grisham got up to $25,000 to have characters named after donors to the First Amendment Project. What do you think we could get? A cup of Starbucks maybe? Actually make mine Peet’s.

--Kelly

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